How to Get Gigs in Schools: for Musicians & Performing Artists

Oct 27, 2017
In-demand Healthcare Professions

In today's competitive music industry, finding gigs in schools can be a challenging yet rewarding endeavor. Whether you are a musician, band, or performing artist, performing at schools can provide an excellent platform to showcase your talent, gain exposure, and connect with a young and engaged audience. In this comprehensive guide, we will explore proven strategies and techniques to help you successfully book gigs in schools.

Understanding the Importance of Gigs in Schools

Gigs in schools offer a unique opportunity to leave a lasting impression on young minds while building your reputation as an artist. These performances can range from assemblies, workshops, talent shows, or even musical education programs. Here are some key reasons why performing in schools is valuable:

  • Connecting with the Next Generation: By performing in schools, you have the chance to inspire and influence young students who may become your future fans or supporters.
  • Building a Stronger Fan Base: Engaging with students and faculty can help you gain new followers and expand your fan base, which can lead to more opportunities in the long run.
  • Enhancing Your Reputation: Performing at schools demonstrates your commitment to music education and community engagement, which can enhance your reputation as a talented and responsible artist.

Developing Your Unique Performance Package

Standing out from the crowd is crucial when it comes to booking gigs in schools. To capture the attention of schools and increase your chances of getting hired, it's important to develop a unique performance package tailored specifically for school settings. Here are some tips to help you create an exceptional offering:

  1. Curate an Engaging Performance: Craft a performance that is both entertaining and educational. Consider incorporating interactive elements, storytelling, or even educational messages related to your music.
  2. Customize for Different Age Groups: Schools cater to various age groups, so make sure to adapt your performance and content accordingly. Understand the specific needs and preferences of each age group to deliver a memorable experience.
  3. Collaborate with Schools: Reach out to school administrators and educators to discuss how your performance can align with their curriculum or upcoming events. This collaboration can add value to their educational goals while showcasing your adaptability as an artist.

Building Relationships with Schools and Educators

Establishing strong relationships with schools and educators is essential to secure gigs in schools. Here are some steps you can take to forge meaningful connections:

1. Research and Identify Target Schools

Start by researching schools in your area or target regions. Look for schools that are known for their commitment to music education or have a history of hosting performances. Websites, local directories, and online forums can be valuable resources to identify potential schools.

2. Introduce Yourself and Your Offering

Once you have identified potential schools, craft a personalized introduction letter or email to introduce yourself and your unique performance package. Highlight your experience, past performances, and how your offering aligns with their educational goals.

3. Attend School Events and Workshops

Participate in school events, workshops, or career days where you can showcase your skills and interact with educators and students directly. These occasions provide opportunities to make a lasting impression and network with decision-makers.

4. Offer Free Demonstrations and Workshops

To establish trust and credibility, consider offering free demonstrations or workshops at selected schools. This allows educators to experience your performance firsthand and witness the value you can bring to their students.

5. Follow Up and Maintain Relationships

After reaching out to schools or conducting demonstrations, ensure to follow up with a personalized thank-you note or email. Maintaining regular communication and nurturing relationships is key to securing future gigs and referrals.

Promoting Your Gigs in Schools

Once you have successfully booked gigs in schools, it's important to promote these performances to maximize exposure and generate further opportunities. Here are some effective strategies to promote your gigs:

  • Social Media: Leverage platforms like Facebook, Instagram, and Twitter to announce upcoming performances, share behind-the-scenes moments, and engage with your audience.
  • Collaborate with School Media: Work with school newspapers, radio stations, or newsletters to feature your upcoming gigs and performances.
  • Press Releases: Write and distribute press releases to local media outlets, highlighting the educational and entertainment aspects of your school performances.
  • Local Community Outreach: Connect with community organizations, libraries, and cultural centers to promote your gigs to a wider audience.

In Conclusion

Getting gigs in schools requires a combination of proactive outreach, building relationships with schools and educators, and creating a unique performance package. By following the strategies outlined in this guide, you will be well-equipped to stand out in the competitive school gig market and achieve success as a musician or performing artist.