How NOT to Get Bookings - The Performing Artist's Guide

May 19, 2018

As a performing artist in the field of eCommerce & Shopping, getting bookings is crucial for your success. However, it's important to understand that simply having talent is not enough. In order to stand out from the competition and increase your chances of getting booked, you need to avoid certain pitfalls that may hinder your progress. In this comprehensive guide, we will explore the key strategies to steer clear of in order to maximize your opportunities as a performing artist.

Choosing a Generic Performance Style

One common mistake many performing artists make is adopting a generic performance style. While it may seem safe to follow popular trends, it can actually work against you in the long run. Instead, strive to develop a unique and distinctive style that sets you apart from others in your field. Embrace your individuality and let it shine through your performances. This will not only capture the attention of potential bookers but also leave a lasting impression.

Neglecting Your Online Presence

In today's digital age, having a strong online presence is essential for any performing artist. Neglecting your online presence can severely hinder your chances of getting bookings. Start by creating a professional website that showcases your talent, experience, and previous performances. Make sure to optimize your website for search engines by incorporating relevant keywords throughout your content.

Additionally, leverage the power of social media platforms such as Instagram, Facebook, and YouTube to reach a wider audience. Share engaging and visually appealing content that showcases your skills and captivates your followers. Engage with your audience, respond to comments, and actively network with other artists and industry professionals. The more active and visible you are online, the higher the chances of catching the attention of potential bookers.

Ignoring the Importance of Networking

Networking plays a crucial role in the performing arts industry. Ignoring the importance of networking can limit your opportunities for getting bookings. Attend industry events, workshops, and conferences to connect with other artists, agents, and talent scouts. Engage in meaningful conversations, exchange ideas, and collaborate with like-minded individuals. Networking not only allows you to expand your professional circle but can also lead to referrals and recommendations for future bookings.

Neglecting Professional Development

Continuing to grow and develop your skills is essential for any performing artist. Neglecting professional development can make you stagnate and fall behind the competition. Take the time to invest in training, workshops, and classes to enhance your craft. Stay updated with the latest industry trends, techniques, and technologies. Keep pushing your boundaries and exploring new possibilities to showcase your talent. By constantly evolving and improving, you increase your attractiveness to potential bookers.

Underestimating the Power of Marketing

One mistake many performing artists make is underestimating the power of marketing. It's not enough to rely solely on your talent. You need to market yourself effectively to gain visibility and attract bookings. Develop a comprehensive marketing strategy that includes targeted advertising, email marketing campaigns, and collaborations with relevant influencers or brands. Utilize the power of content marketing by creating valuable and informative blog posts or videos that showcase your expertise. Remember, effective marketing can significantly enhance your chances of getting bookings.


Getting bookings as a performing artist is a competitive process, but by avoiding common pitfalls, you can increase your chances of success. Choose a unique performance style, nurture your online presence, embrace networking, prioritize professional development, and leverage the power of marketing. By implementing these strategies, you'll stand out from the crowd and position yourself as a sought-after performing artist in the eCommerce & Shopping industry. Remember, success comes to those who are willing to go the extra mile and continuously improve their skills and visibility.