Shu Lea Cheang presents: I.K.U. This is not LOVE. This is ...

Mar 12, 2021
GEB Conference: Insights


Welcome to the world of Shu Lea Cheang's groundbreaking film, 'I.K.U. This is not LOVE. This is ...' Experience a one-of-a-kind journey that blurs the boundaries between reality and virtuality, desire and technology. Prepare to be captivated by a unique eCommerce & Shopping experience that pushes the boundaries of creativity and imagination.

Exploring the Film

'I.K.U. This is not LOVE. This is ...' showcases Cheang's visionary storytelling as she delves into the world of virtual reality and its impact on human desire. Through a compelling narrative, the film explores themes of intimacy, technology, and the quest for human connection in a digital age.

The Intersection of Technology and Desire

In 'I.K.U. This is not LOVE. This is ...', Cheang explores the fascinating intersection of technology and desire. Through innovative storytelling techniques, the film challenges traditional notions of intimacy and expands our understanding of human connection in a world increasingly shaped by technology.

A Captivating eCommerce & Shopping Experience

Embark on a journey unlike any other with our interactive eCommerce & Shopping experience. Immerse yourself in the world of 'I.K.U. This is not LOVE. This is ...' as you discover unique merchandise, limited editions, and behind-the-scenes content. Unleash your desire for exclusive collectibles and explore our curated selection of products inspired by the film.

Unveiling the Concept

In 'I.K.U. This is not LOVE. This is ...', Cheang presents a concept that challenges societal norms and pushes the boundaries of art. Through thought-provoking visuals, intricate storytelling, and an immersive experience, the film invites you to question the nature of love, desire, and the impact of technology on human relationships.

Technology as a Narrative Device

Technology serves as both a narrative device and a character in 'I.K.U. This is not LOVE. This is ...'. It intricately weaves into the fabric of the story, exploring the transformative power of virtual reality and its effect on human desire. Dive into the depths of a futuristic world where connection transcends physicality, blurring the lines between the real and the virtual.

Embracing Creativity and Imagination

'I.K.U. This is not LOVE. This is ...' celebrates the power of creativity and imagination. Discover the immense talent and vision of Shu Lea Cheang as she invites you to experience a mesmerizing blend of art and technology. Let your imagination run wild as you explore the boundaries of human desire and the possibilities offered by virtual reality.


Shu Lea Cheang presents 'I.K.U. This is not LOVE. This is ...' as a groundbreaking exploration of technology, desire, and virtual reality. Experience an eCommerce & Shopping journey that transcends traditional storytelling, immerse yourself in a world where connection knows no bounds, and explore a curated selection of merchandise inspired by the film. Prepare to be captivated, challenged, and inspired like never before.