Dana McKnight, Dessane Lopez Cassell, Jodi Lynn Maracle - Meet our Residents

Feb 23, 2023
GEB Conference: Insights


Welcome to AdsPlusFunnels, an empowering community of talented individuals in the eCommerce & Shopping industry. In this section, we would like to introduce you to three incredible residents – Dana McKnight, Dessane Lopez Cassell, and Jodi Lynn Maracle. They are integral members of our community, bringing their unique experiences, skills, and perspectives to the table.

Dana McKnight

Dana McKnight is a highly skilled eCommerce expert with a passion for creating exceptional shopping experiences. With years of experience in the field, Dana brings a wealth of knowledge in digital marketing, SEO, and copywriting. Her ability to craft persuasive, high-converting content has elevated numerous businesses to new heights.

Dana's expertise lies in understanding consumer behavior, identifying trends, and implementing effective strategies that drive traffic and increase conversions. Her attention to detail and data-driven approach ensures that every campaign she undertakes delivers measurable results. Whether it's optimizing landing pages or devising compelling email marketing campaigns, Dana consistently exceeds expectations.

Aside from her professional achievements, Dana is an advocate for diversity and inclusivity in the eCommerce industry. She actively champions initiatives that promote equal opportunities and works towards breaking down barriers.

Dessane Lopez Cassell

Dessane Lopez Cassell is a visionary creative director and brand strategist, specializing in eCommerce design and development. With a keen eye for aesthetics and a deep understanding of user experience, Dessane has played a crucial role in transforming many online businesses into visually stunning and user-friendly platforms.

Dessane's passion for design is evident in her meticulous attention to detail and ability to translate complex ideas into seamless digital experiences. Her comprehensive understanding of user behavior and trends allows her to create brands that truly resonate with their target audiences.

Having worked with numerous eCommerce businesses, Dessane has honed her skills in user interface design, optimizing site performance, and providing valuable insights for enhancing overall user satisfaction. Her collaborative approach and ability to seamlessly merge design and functionality have resulted in stunning websites that not only attract but also engage visitors.

Jodi Lynn Maracle

Jodi Lynn Maracle is a seasoned eCommerce strategist and business development expert. With a proven track record of driving growth and maximizing revenue, Jodi Lynn possesses a unique blend of marketing acumen and strategic thinking that sets her apart.

Jodi Lynn's proficiency lies in her ability to identify and capitalize on emerging market trends, ensuring her clients stay ahead of the curve. She has successfully guided numerous eCommerce businesses through the intricate landscape of online retail, helping them achieve sustainable growth and profitability.

Her comprehensive knowledge of online marketplaces, customer acquisition channels, and conversion rate optimization enables her to formulate tailored strategies that drive meaningful results. From identifying untapped opportunities to executing targeted campaigns, Jodi Lynn's insights have proven invaluable to businesses across industries.


In conclusion, Dana McKnight, Dessane Lopez Cassell, and Jodi Lynn Maracle bring a wealth of experience, expertise, and passion to AdsPlusFunnels in the eCommerce & Shopping category. Their contributions to our community have been instrumental in supporting the growth and success of numerous businesses. We are proud to have them as part of our resident team and value the unique perspectives they bring to the table.